Experiment
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Traffic from the network enters one of three termination points. The scoreboard follows it to money.
Revenue range
$0 / $10K minimum
$10K
$100K cap
Experiment not started
Minimum acceptable outcome: $10,000. Hard experiment cap: $100,000.
Termination points
Which page converts?
Same booking link. Different argument.
| Variant | Traffic | CTA | Bookings | Paid | Revenue | Paid / visit |
|---|
Network inputs
Where traffic comes from
| Source | Traffic | Paid | Revenue |
|---|
Leaf nodes
Content that points in
Measurement boundary
Traffic and CTA counts come from Fathom. Paid conversions and revenue must be reconciled from booking/payment records. Missing data stays missing; it is not silently converted to zero.
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